Sound familiar?

The questions every MSP and consultancy faces.

Growth without the margin

Revenue and headcount are up, but profit isn't keeping pace.

Pricing that hasn't kept up

What you charge no longer reflects what you deliver.

Scope creep

Managed services quietly expanding beyond what the contract pays for.

Too much resting on one or two people

Including, often, the founder.

New markets on the agenda

New verticals or territories - without losing delivery quality.

A leadership change ahead

Succession, a new leadership team, or preparing for investment.

What I help with

Four areas where experience matters

Every MSP and consultancy faces some version of the same questions: is the operating model actually scalable, is the commercial model sound, is the business too dependent on one or two people, and is it structured to grow - or to come through a leadership change - without losing what makes it work.

  • Operating model and governance maturity - structure, KPIs, and accountability that actually stick
  • Commercial model review - pricing, margin, and scope discipline
  • Growth and market expansion - new verticals, new territories, without losing delivery quality
  • Leadership and succession transitions - including founder-to-professional handover, done deliberately rather than by accident

Why me

I've been on the inside of all of these

At Idea 11 I joined as a Principal Consultant and progressed through Commercial Manager and COO before taking on the CEO role as part of a planned founder succession. I held full accountability for strategy, the P&L and the relationship with a PE backer.

I've taken a business through the move from founder-led to professionally run - and through the change in culture and ways of working that comes with it.

  • Brought the Entrepreneurial Operating System (EOS) into the business with an EOS implementor
  • ISO 27001 and ISO 9001 certification
  • AWS Advanced Partner and Microsoft Partner with five solutions designations
  • ~80 people across Australia, with offshore delivery capability
  • Evolved and matured a managed services function - new leadership, KPIs, training and tooling - with customer satisfaction improving as a result
  • Got consulting and managed services delivery working together properly - handovers, resourcing and accountabilities
  • Built an offshore delivery capability that still met the sovereignty requirements of defence and government clients
  • Built and led a formal presales function

How it works

Ad hoc or initiative-based.

01

A conversation

What's on your mind, and whether I'm the right person to help. No charge.

02

Understanding the business

The numbers, the contracts, the people and how delivery actually works.

03

Findings and priorities

A direct view of what's working, what isn't, and what to do first.

04

Support as you implement

As much or as little as is useful - by the day or as a defined initiative.

Common questions

Questions from MSP and consultancy owners.

Is this relevant to a smaller MSP?

Yes. The questions are much the same at most sizes - what changes is which ones matter most right now.

Do you work with consultancies that aren't MSPs?

Yes - technology consultancies and professional services firms face many of the same commercial and operating questions.

Is this confidential?

Yes. Confidentiality is part of the engagement agreement, signed before any work starts.

Do you have relationships with vendors or distributors?

No. No referral fees, no preferred suppliers - the advice is about your business, not anyone's product.

Is this ongoing or one-off?

Either. Most owners start with a defined piece of work and then use me as needed.

Start here

Running an MSP or consultancy?
Let's compare notes.

A no-charge conversation with someone who's been in the seat.